Web 2.0 technologies and services are being shunned by business users who do not see the value in tools such as social networking and online video sharing, according to new research released today.
Network integration firm Telindus interviewed 1,000 office workers and found that only six per cent use social networking sites for business, while just five per cent listen to podcasts for corporate purposes.
Only seven per cent said that they would use YouTube as a business tool.
"By ignoring Web 2.0's potential as a business tool, many organisations are in danger of missing out on one of the biggest communication and marketing channels currently available," said Mark Hutchinson, managing director of Telindus, in a statement.
"As long as employees use collaborative applications such as social networking sites, blogs and wikis responsibly, businesses can benefit from new and engaging ways of interacting with staff, customers and suppliers, as well as prospective employees and customers."
See also:
Enhanced discussion and search designed to increase business value 01 Sep 2008
New research shows organisations are not enforcing Web 2.0 policy controls 26 Aug 2008
All IT Management Tags: Web-2-0, Social-networking, Communications, Internet, Management
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