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Microsoft TownSquare puts web 2.0 in a suit

Social network gives Facebook a corporate face

Andrew Charlesworth, vnunet.com 11 Jun 2008

Microsoft is testing a prototype Facebook-like offering designed to bring social networking features to company intranets.

TownSquare will provide feeds and updates on employees using web services to poll SharePoint.

Users will be able to customise profiles and feeds, decide who gets to see what information about them and receive status notifications of colleagues' whereabouts and the projects on which they are working.

The system is currently used daily by about 700 Microsoft employees, the company said, and is also under test at unnamed Microsoft customers.

Microsoft and third-party software developers see SharePoint as a natural basis for developing corporate web 2.0 applications.

Microsoft is also backing commercial social networking following a $240m stake in Facebook dating from October 2007.

See also:

Social networkA hacker wants to be your friend  10 Jun 2008
Social networkingFacebook, MySpace et al 'not doing enough' to prevent abusive posts  06 Jun 2008
FacebookSurvey finds people need to get a life  05 Jun 2008
Social networkingSocial networking on the move to be worth $2.5tn by 2020  05 Jun 2008

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Tags: Microsoft, Social-networking, Townsqaure, Communications, Integration, Software, Strategy

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