Orange is planning to cut its prepaid mobile phone packages in the UK by up to 50 per cent in an attempt to boost usage.

The UK's third largest mobile phone company, which has just been acquired by Mannesmann, said it was also doing away with expiration dates for pay as you go call vouchers, and was looking at introducing a text messaging service for prepaid customers.

In an aggressive move to capture a bigger share of the UK mobile phone market, Orange also said it would slash the price of international calls to 20 per cent below that of BT.

Although prepaid mobile phones have taken off in a big way in the UK, consumers still do not use them as much as subscribers. Orange is hoping its price cuts will encourage prepaid customers to use their phones more.

See also:

Orange plans high-speed alternative to GPRS

Orange today dismissed hype surrounding next generation 'data only' wireless networks, as it launched its own alternative mobile data service that runs on top of its existing voice network.  29 Nov 1999

Orange accepts Mannesmann takeover offer

Britain's number three mobile operator Orange is set to fall to German mobile and engineering giant Mannesmann after accepting a GBP19.8 billion takeover bid.  21 Oct 1999

Orange unveils its Star Trek style mobile video phone

by Andrew Craig, VNU Newswire  22 Sep 1999

Orange to launch mobile information services next month

by Andrew Craig, VNU Newswire  22 Sep 1999

Orange brightens up empty Siemens plant

by Jo Pettitt, VNU Newswire  17 Aug 1999

Like this story? Spread the news by clicking below:

 del.icio.us     Digg this     reddit!